With a population of more than 225,000, Reno is the largest city in Northern Nevada. In addition its business friendly government and tax structure, Northern Nevada's location is prime for manufacturing and distribution. Reno is nestled in the hub of the western region, with a market area of 11 states and 53 million people within one day's drive. The Reno/Tahoe area is a transportation hub serviced by two major highways, railroads, trucking and airline carriers that make it possible to ship from Reno to 80% of the 11 western states on a next-day basis. The area is serviced by two major highways (I-80 and 395).
Another important asset to the region is the Reno-Tahoe International Airport (RTIA), which generates a total annual economic impact of $2 billion and serves approximately 4 million passengers per year. RTIA has excellent cargo capacity, making shipping not only convenient, but more cost-effective. Shipping via the Reno-Tahoe International Airport can save you 40% more money and resources than coastal airports.